Legal
Privacy Policy
Last Updated: 15 March 2026
Chokdee Jai ("we", "us", "our") is committed to handling your personal information with care and transparency. This Privacy Policy explains what data we collect, why we collect it, and how we use and protect it — in line with Thailand's Personal Data Protection Act B.E. 2562 (PDPA) and applicable international frameworks where relevant. If you have questions, please write to us at [email protected].
1. Who We Are
Chokdee Jai is a financial education provider based in Chiang Mai, Thailand. Our courses and programs serve adult learners seeking practical knowledge about personal and household finance. We are the data controller for information collected through our website and enrolment processes.
Contact address: 28 Naresuan Road, Si Phum, Chiang Mai 50200, Thailand
Email: [email protected]
2. What Personal Data We Collect
We collect only the information necessary to deliver our services and respond to enquiries:
- Contact details: Full name, email address, telephone number
- Enquiry content: The message or question you submit through our contact form
- Technical data: IP address, browser type, pages visited, and session duration — collected automatically via cookies and server logs
- Preference data: Your cookie consent choices, stored locally in your browser
We do not collect sensitive personal data such as national identification numbers, financial account details, or health information through this website.
3. How We Collect Your Data
- Contact form: When you submit a message or enrolment enquiry on our website
- Cookies and analytics: Automatically when you browse our pages (subject to your consent)
- Direct communication: When you contact us by email or telephone
4. Why We Use Your Data
We process your personal information for the following purposes:
- Responding to enquiries: To answer your questions and discuss programme options — on the basis of your consent
- Service delivery: To arrange, schedule, and conduct educational sessions — on the basis of contractual necessity
- Website improvement: To understand how visitors use our site and make it more useful — on the basis of legitimate interest
- Legal compliance: To meet our obligations under Thai law — on the basis of legal requirement
5. Data Retention
We keep contact form submissions and enquiry records for up to 24 months from the date of last contact. Session and analytics data is retained for up to 12 months. After these periods, data is securely deleted unless a longer retention period is required by law.
6. Sharing Your Data
We do not sell or rent your personal data. We may share it with:
- Service providers: Hosting, email delivery, and analytics platforms that help us operate our website — bound by data processing agreements
- Legal authorities: Where required by applicable Thai law or a court order
Any third-party service provider we use is required to handle your data securely and only for the purposes we specify.
7. Cookies
Our website uses cookies to remember your preferences and understand how visitors engage with our content. You can manage your cookie choices at any time on our Cookie Policy page. Essential cookies necessary for the site to function cannot be disabled.
8. Your Rights Under the PDPA
As a data subject, you have the following rights under Thailand's Personal Data Protection Act:
- Right to access: Request a copy of the personal data we hold about you
- Right to rectification: Ask us to correct inaccurate or incomplete data
- Right to erasure: Request deletion of your data where it is no longer necessary for us to retain it
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on our legitimate interests
- Right to withdraw consent: Withdraw consent at any time without affecting the lawfulness of prior processing
- Right to lodge a complaint: Contact Thailand's Personal Data Protection Committee (PDPC) if you believe your rights have been breached
To exercise any of these rights, please write to us at [email protected]. We will respond within 30 days.
9. Data Security
We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and regular review of our data handling practices. In the event of a data breach that poses a risk to your rights, we will notify you and the relevant authority as required by law.
10. Third-Party Websites
Our website may contain links to external websites for reference purposes. We are not responsible for the privacy practices of those sites and encourage you to review their own policies.
11. Children's Privacy
Our programmes are designed for adults aged 40 and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently done so, we will promptly delete that information.
12. International Data Transfers
Some of our service providers may process data outside Thailand. Where this occurs, we take steps to ensure an adequate level of protection is in place, consistent with PDPA requirements and applicable international standards.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of the page. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
14. Contact
For any privacy-related questions, requests, or concerns, please contact us:
Chokdee Jai
28 Naresuan Road, Si Phum, Chiang Mai 50200, Thailand
Email: [email protected]
Phone: +66 53 418 276
Effective Date: 15 March 2026 | Jurisdiction: Kingdom of Thailand